332 calls in three months, up to 3x last year
Midlands Lawnmower Repairs was barely visible online. On-page and content SEO, with no backlinks or ads, turned its website and Google Business Profile into a steady source of calls.
calls from the Business Profile, April to June 2024
more calls in April 2024 than April 2023
organic clicks and 37,200 impressions in 3 months, with zero backlinks or ads
Calls from Google, month after month
Figures from the client’s Google Business Profile performance report, compared with the same month a year earlier.
Calls made from the Business Profile
Calls made from the Business Profile
Calls made from the Business Profile
How we got there
The challenge
A niche local repair business with a website that was practically invisible: barely any impressions, almost no organic traffic, and too few calls from Google.
What we did
- Keyword research mapped to real local intent: “near me”, brand + service and seasonal searches
- Rebuilt page structure and on-page optimisation around intent
- Created content answering the questions customers search before booking a repair
- Fixed internal linking and technical fundamentals
The takeaway
You don’t always need a big link-building budget. Intent-matched content on a technically sound site can take a niche local business from invisible to booked out.
More case studies
Car Keys Express Locksmith
calls in July 2026, up 65.2% year over year
First Pick Locksmiths
on Google for 4 key Chorley searches, client since 2023
Handyman & Plumbing Services LTD
calls in one month, within two months of starting
Your business could be the next case study.
Every result here started the same way: a free audit.