109 calls in July 2026, up 65.2% year over year
Car Keys Express is a mobile automotive locksmith serving Melbourne’s western suburbs. Calls from its Google Business Profile have grown from 78 a month in November 2024 to 109 in July 2026, up 65.2% on the year before, with no ad spend.
calls from the Business Profile in July 2026
more calls than in July 2025
calls from Google in six months, February to July 2026
Calls from Google, still climbing
Figures from the client’s Google Business Profile performance reports, from late 2024 to July 2026.
Latest results · 2026
Calls made from the Business Profile
Calls made from the Business Profile
Calls made from the Business Profile in six months
Where it started · November 2024 to January 2025
Calls made from the Business Profile
Calls made from the Business Profile
Calls made from the Business Profile
How we got there
The challenge
In the emergency locksmith business, whoever ranks in the Map Pack gets the call. Car Keys Express was visible, but not winning the searches that mattered across its mobile service area, and call volume had plateaued.
What we did
- Rebuilt the Business Profile: primary and secondary categories, full services list, attributes and service areas
- Set up a consistent posting and photo strategy
- Structured the review generation and response workflow
- Cleaned up signals that were diluting relevance
- Local citation building and clean-up
The takeaway
For service-area businesses, the Business Profile is the highest-leverage asset in local search. Most profiles are only partly complete. A fully optimised one, kept up month after month, is a lead machine.
More case studies
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calls in 3 months, up to +202.9% year over year
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on Google for 4 key Chorley searches, client since 2023
Handyman & Plumbing Services LTD
calls in one month, within two months of starting
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