Be the business ChatGPT shows when customers ask for help
Millions of people now ask ChatGPT things like “who’s a good emergency electrician near me?” ChatGPT Ads let your business appear right beside the answer. We set up, run and optimise your campaigns, and make you easier for AI to recommend organically too.
“Who’s a good dentist near me that takes new patients?”
Here are a few well-reviewed practices near you that are accepting new patients…
Sponsored
AI-search optimisation helps ChatGPT and Google AI Overviews recommend you organically, even when you’re not paying.
What are ChatGPT Ads?
ChatGPT Ads are clearly labelled sponsored placements shown below ChatGPT’s answers. Instead of targeting keywords, they’re matched to what the conversation is about. So when someone asks for help choosing a dentist or fixing a boiler, a relevant local business can appear. Advertisers pay per click.
The channel rolled out through 2026 and is now open to advertisers in the UK, US, Canada, Australia, New Zealand, Europe and other markets. Ads are shown to users on ChatGPT’s free and lower-cost plans.
Why early advertisers have the advantage
Less competition
Most local businesses, and most of your competitors, haven’t started yet.
High-intent moments
People asking an AI for a recommendation are usually ready to act.
Learning time
Businesses that test now will know what works before the channel gets crowded and costs rise.
What our ChatGPT Ads management includes
Eligibility and market check
Confirming your country and industry qualify, since some categories face extra policy review.
Account setup
Your OpenAI Ads Manager account created in your name, with billing and verification handled.
Conversation targeting strategy
Mapping the questions your customers ask AI, not just the keywords they type into Google.
Ad creative
Headlines, descriptions and images written for conversational context.
Test-and-scale budgeting
A small initial test, then budget moved to what produces leads.
Tracking and monthly reporting
Landing pages matched to each campaign, clicks, calls and forms tracked in GA4, and cost per lead compared with your Google channels.
Ads are half of AI visibility. We handle both.
ChatGPT, Google AI Overviews and other assistants also recommend businesses organically, based on your website, reviews, Google Business Profile and how clearly your services are described. Our AI-search optimisation (AEO / GEO) covers structured data, entity signals, FAQ content and review strategy, so you’re recommended even when you’re not paying.
How we run your first campaign
Free AI visibility audit
We check how ChatGPT and Google AI describe your business and competitors, and confirm ChatGPT Ads eligibility.
Test plan
Target conversations, starting budget and success measures.
Launch
Account, creative and tracking live within about 7–10 working days.
Measure & scale
After 30–45 days, we keep what works, cut what doesn’t, and scale.
Founding ChatGPT Ads clients get a reduced rate
We’re onboarding a small group of founding clients to run ChatGPT Ads at a reduced rate. You get early access to the channel with close, hands-on management. We ask permission to share anonymised results.
ChatGPT Ads questions
Are ChatGPT Ads worth it for a small local business?
They can be, especially in competitive markets where Google Ads are expensive. We recommend a small, capped test first and only scale if cost per lead beats your other channels.
Will ChatGPT recommend my business in its answers if I pay?
No. Ads appear separately and are labelled as sponsored. Being recommended in the answer itself depends on organic factors, which is why we pair ads with AI-search optimisation.
How much does it cost?
Your ad spend goes directly to OpenAI on a pay-per-click basis. Our management fee is fixed and separate. We’ll recommend a starting test budget after your audit.
Is my industry a good fit?
ChatGPT Ads can suit any local service business people ask AI about: trades, home services, clinics and dentists, law and accounting firms, estate agents, salons, fitness, automotive and more. Some regulated categories face stricter review, and we’ll confirm yours during the audit.
Can I run ChatGPT Ads if my business is outside the US?
In most major markets, yes, including the UK, Canada, Australia, New Zealand and much of Europe. We’ll confirm availability for your country.
Do you have ChatGPT Ads case studies?
The channel is new, and we’re building results with our founding clients now. We’ll share them transparently as they come in.
Find out what ChatGPT says about your business. Free.
We’ll show you how AI tools describe you and your competitors, and whether ChatGPT Ads make sense for you.