Google Ads for local businesses that want calls, not clicks
Show up at the top of Google the moment someone searches for your service in your area. We build and manage Google Ads campaigns around one number: your cost per real lead.
Fully qualified, fixed upfront prices, same-day call-outs across your service area.
- Every call from your ads
- Every form and booking
- Cost per real lead, not per click
Most local Google Ads accounts waste money quietly
Broad keywords that match job seekers and DIYers. Ads showing 50 miles outside your service area. No call tracking, so nobody knows which clicks became jobs. Sound familiar? Local businesses often lose a large share of their budget before a single lead comes in. We fix that first.
What our Google Ads management includes
Plus a monthly report: leads, cost per lead, calls and what we’re changing next, in plain English.
Local keyword research
High-intent searches like “emergency plumber near me” and “[service] in [city]”, not vague traffic.
Tight geo-targeting
Campaigns limited to the postcodes, suburbs or radius you actually serve.
Negative keyword lists
Blocking jobs, free, DIY, training and other searches that never convert.
Ad copy that earns the call
Your service, location, availability and trust signals, with call, location and sitelink assets.
Conversion and call tracking
Calls, forms and bookings tracked in GA4 and Google Ads, so every pound, dollar or euro is accounted for.
Landing page advice
We review or build pages that match each ad group. Our SEO background means they rank too.
Ad scheduling
Spend focused on the hours you can answer the phone.
Weekly optimisation
Bids, search terms, budgets and ad tests reviewed every week.
Local Services Ads support
Where eligible, we help set up Google Guaranteed or Google Screened.
The advantage of an SEO specialist running your ads
Most ad managers only see the ad account. We also see your Google Business Profile, your rankings and your website. That means we know which searches you already win organically, so we don’t pay for clicks you’d get free, and we push budget where you’re invisible. As your SEO grows, your ad spend becomes more efficient.
From audit to leads
Free audit
We review your existing account (or your market, if you’re new to ads), your competitors and your tracking.
Strategy
Keywords, locations, budget recommendation and expected cost-per-click ranges for your market.
Build
Campaigns, tracking and landing pages set up within 7–10 working days.
Launch & optimise
Close monitoring in the first 30 days, then weekly optimisation.
Report
Monthly results and next steps.
Founding Google Ads clients get a reduced rate
We’re taking on a limited number of Google Ads clients at a founding rate while we build our paid search portfolio. You get senior, hands-on management at a lower price. In return, we ask permission to share your results as an anonymised case study.
Google Ads questions
How much should I spend on Google Ads?
It depends on your industry and location. Clicks for emergency trades and legal services cost far more than for salons. After the audit we’ll give you a recommended monthly budget based on real cost-per-click data for your area.
How quickly will I get leads?
Often within the first week of launch. The first 30–60 days are about learning which searches convert, and cost per lead usually improves after that.
Is your fee included in my ad spend?
No. Your ad budget is paid directly to Google. Our management fee is separate and fixed, so we’re never rewarded for spending more of your money.
Who owns the account?
You do. We work inside your account as managers. If you leave, everything stays with you.
Do I still need SEO if I run ads?
Ads stop when the budget stops. SEO keeps working. Most clients use ads for immediate leads and SEO to lower their cost per lead over time.
Do you have Google Ads case studies?
We’re building our paid search portfolio now, which is why we offer a founding client rate. You can see our Local SEO results on the Case Studies page. The same local-market knowledge drives our campaigns.
See where your ad budget is going. Free.
We’ll audit your Google Ads account or your local market and show you exactly where the leads are.